Standing out on Airbnb isn’t just about great photos and reviews - it’s also about smart pricing. The right mix of discounts and promotions can help you capture demand, fill gaps in your calendar, and stay competitive in a crowded market.
Below are some discounts and promotions you can consider applying to help attract guests and increase your occupancy. Note, some promotions may not be available in all geographies.
- New listing promotion: For new listings, you can offer a 20% discount on the next three bookings. Eligible listings must have less than three bookings and disabled smart pricing. ~17% Decrease in time it takes to get their first booking by hosts who have enabled new listing promotion*.
- Length-of-stay discount: Give guests a discount for booking longer stays. You can discount by the week, month, or a custom time frame that you create. In 2025, Airbnb bookings globally that included a weekly discount had ~2.8 times more nights per booking compared to those that did not offer a weekly discount**.
- Early-bird discount: Encourage guests to book in advance by adding a discount for reservations made in advance. You can choose a lead time 1-24 months ahead of arrival.
- Last-minute discount: Reduce your nightly price as the check-in date approaches to help attract guests who book close to check-in. Pick dates that are 0-28 days of check-in. Active listings globally that offer last minute discounts are estimated to generate ~2% bookings over the next 365 days vs. listings who don't***.
- Non-refundable cancellation policy: You can offer a discount, typically 10% off the base price, and guests will have the option to choose between your standard rate, subject to your cancellation policy, or the discounted non-refundable rate.
How to set up
You can set up discounts and promotions for your listing directly from your calendar or from the Opportunities page. If you use Resly, you’ll be able to access these features from your ReslyExpress channel area. Custom promotions can only be applied directly on Airbnb.
*Average observed decrease in the time between listing and first booking for hosts globally who received their first booking on Airbnb between Jan 1st, 2025 and December 31st, 2025. Not a guarantee as actual results may vary for each Host or by listing.
**According to internal Airbnb data collected between Jan 1st, 2025 and January 1st, 2026 across all listings globally.
***This is inferred from internal estimates based on global listing data from July 2025 to December 2025.
