Agoda plays a significant role in helping properties access international travellers through various strategies and tools. Here are some key ways Agoda supports properties in reaching a global audience:
- Demand and Interest for Australia: Agoda has seen significant interest in Australia as a travel destination, particularly from key markets in Asia. For instance, Japanese travelers are increasingly prioritizing value, making Australia an attractive option due to its proximity and affordability compared to other destinations. Similarly, travelers from Southeast Asia, such as Singapore and Malaysia, are drawn to Australia for its diverse attractions and favorable exchange rates. This growing interest is reflected in the high search demand for Australia, especially driven by social media influences from countries like South Korea.
- App Downloads and Customer Reach: Agoda's platform is highly popular, with the app being the #1 most downloaded travel app in Asia (outside of China). In 2022, Agoda's app saw 21 million downloads, making it the fourth most downloaded travel app globally. The platform boasts 35 million monthly active users and offers over 4.5 million hotels and short-term rental listings. This extensive reach allows properties listed on Agoda to tap into a vast and diverse customer base, driving incremental bookings and revenue.
- Extensive Partnerships: Agoda has over 10,000 partnerships worldwide, including collaborations with major banks, airlines, and e-commerce companies. These partnerships help properties gain exposure to a vast network of potential international travelers.
- Global Reach: As part of Booking Holdings, the world's largest online travel company, Agoda provides properties with access to a massive customer base. This includes over 9 million established users in Asia and around the world, with more than 2 million daily users on the Agoda platform.
- Marketing and Loyalty Programs: Agoda offers targeted marketing through loyalty programs, social media marketing, and affiliate marketing. These initiatives promote properties to a wide audience, including Agoda's 9 million loyal customers and users on platforms like Instagram, Facebook, and LinkedIn.
- Localized Content and Messaging: Agoda helps properties build trust with international travelers by providing localized content and messaging. This includes information on safety, hygiene, and local travel advisories, which are crucial for travelers, especially in the post-COVID era.
- User-Friendly Booking Tools: Agoda's platform includes features that cater to both short-term and long-term stays, making it easier for properties to attract different types of travelers. The platform also offers dedicated pages for properties, complete with images and content that highlight the unique aspects of each property.
- Family and Group Travel: Agoda has implemented family-centric booking journeys and special filters to attract family and group travelers. This is particularly beneficial for properties looking to capitalise on hotel occupancy restrictions due to COVID-19.
- Customer Support: Agoda provides 24/7 customer service in 40 different languages, ensuring that international travelers receive the support they need throughout their booking and travel experience.
By leveraging these strategies, Agoda helps properties effectively reach and attract international travelers, driving customer satisfaction and incremental revenue.
