In the ever-evolving world of travel and hospitality, standing out from the crowd can be a daunting task. This is where Google Hotel comes into play, offering a game-changing platform for accommodation businesses. But what exactly is Google Hotel, and how can it benefit your business?
What is Google Hotel?
Google Hotel is an extension of Google's vast ecosystem, designed to streamline the hotel and vacation rental booking process. It integrates directly with Google’s search engine and maps, allowing travellers to discover, compare, and book accommodations more efficiently. By listing on Google Hotels, properties gain access to Google’s extensive network, enhancing visibility and reaching potential guests worldwide.
Why Your Accommodation Business Needs It
The travel industry is increasingly digital, with travellers using online platforms to research and book their stays. Google Hotels offers several compelling reasons why your accommodation business should be part of this platform:
- Increased Visibility: Google Hotels taps into Google’s massive user base, exposing your listings to a broader audience. This elevated visibility can enhance your chances of attracting new guests.
- Enhanced Search Presence: Your property will appear in Google’s search results and maps, making it easier for travellers to find and book your accommodations. This presence can drive more traffic to your listing and increase bookings.
- Improved Booking Conversion: With direct integration into Google’s booking system, potential guests can book your property more seamlessly, leading to higher conversion rates and increased revenue.
How Your Accommodation Business Can Use Google Hotel to Your Advantage
To fully leverage Google Hotel for your accommodation business, consider the following strategies:
- Optimise Your Listings: Ensure your property details are accurate and up-to-date. Include high-quality images, comprehensive descriptions, and competitive pricing to make your listing stand out.
- Monitor Performance: Regularly review your listing's performance metrics provided by Google Hotel. This data can help you understand booking trends and adjust your strategies accordingly.
- Encourage Reviews: Positive reviews can significantly impact your listing’s attractiveness. Encourage satisfied guests to leave reviews to enhance your property’s reputation.
- Utilise Google’s Tools: Take advantage of Google’s advertising and promotional tools to boost your property’s visibility further. Consider using Google Ads to target specific audiences and drive more traffic to your listing.
What Resly’s Integration with Google Hotel Means for Your Business
We’re thrilled to announce that Resly now integrates directly with Google Hotel! This new feature opens up exciting opportunities for your accommodation business. Here’s how the integration benefits you:
- Increased Visibility: By listing your vacation rentals on Google Hotels through Resly, you’ll reach a larger audience. This integration ensures that your property is prominently featured on Google’s platform, enhancing your visibility and booking potential.
- Enhanced Efficiency: Our integration synchronises your Resly data directly with Google Hotels. This means any updates, availability changes, or pricing adjustments you make in Resly are automatically reflected in your Google Hotel listings. This seamless synchronisation helps maintain consistency and accuracy across platforms.
- Improved Booking Conversion: The direct connection to Google’s booking system can lead to higher booking rates. With streamlined access and an integrated booking process, travellers are more likely to complete their reservations, boosting your revenue.
- Commission-Free Advantage: Similar to booking direct you can enjoy the benefit of commission-free bookings through Google Hotels. This integration means that you can maximise your revenue without worrying about additional commission costs.
How to Get Started
Getting started with the Resly and Google Hotel integration is simple. Our integration pulls data directly from your Resly website, so all you need to do is ensure your Resly listings are up-to-date. The integration handles the rest, syncing your information with Google Hotels automatically.
If you want to be among the first to experience this new feature or have any questions, reach out to our support team. We’re here to help you set up and maximise this opportunity for your business.
Integrating with Google Hotel through Resly is a significant step forward for your accommodation business. It enhances your visibility, streamlines your booking process, and ultimately, drives more bookings and revenue. Don’t miss out on this chance to elevate your property’s presence in the competitive travel market. Contact support to get started.
